Friday, February 8, 2013

Social Media Storm Hits Applebee’s Hard

Cross-posted from The American Complaint Department News Magazine

If you haven’t heard the story of Chelsea Welch then you have probably been living under a social networking rock for the last week.  Chelsea is the waitress fired from Applebee’s for posting an image of a receipt left by Pastor Alois Bell of Truth in the Word Deliverance Ministries in St. Louis.  The comments left by Pastor Bell, and the subsequent firing of Ms. Welch, have caused a social media backlash that has washed over Applebee’s like a tidal wave.  Unfortunately, Applebee’s made the situation much worse with a completely mismanaged public relations response.

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